Ski’s to rebrand as Wagner Market


Ski’s Market on Main Street in downtown Oshkosh has announced a rebranding of their three year old business this week, transitioning into Wagner Market.

The Ski’s name came from the Ski’s Meat Market franchise that owners Kris and Sarrah Larson and Mike and April Buckarma partnered with.  The original Ski’s is based in Stevens Point.

According to (Kris) Larson, they believe that partnering with Ski’s provides them the highest quality meats and hand-made brats.  “We are a little bit different than the other (Ski’s) stores in that we’re located right in the heart of a city and we are lot more than just a meat market.”

Larson said it is tremendously important for every downtown to have a neighborhood grocer that curates high quality foods, made from scratch items, craft beers, cheeses and a deli.  “A high quality local grocery market has the ability to  attract folks to a downtown.”

The Ski’s Oshkosh team felt that they wanted to craft a brand name that better reflected the originality of their store while connecting with its Oshkosh roots.  The new name for the market will be Wagner Market.

“We want a name that reflects more of what we have grown to become in order to better serve our customers,” said Larson.  “We believe that Wagner Market preserves a bit of interesting Oshkosh history with a name that honors as much.”

William Wagner built the Wagner Opera House, now home to the Wagner Market, in 1874.  Larson says that Wagner previously owned and operated the Wagner’s Grocery at the property.   “We have always took a lot of pride in the fact that we get to carry on that tradition of sorts, and return a trade that was practiced almost 150 years ago to the exact same spot.”


The market will continue to utilize the Ski’s name during a transition period over the coming months, and will continue to offer ski’s meat products.

Wagner Market is located at 502 N Main St, Oshkosh.

(photo courtesy of Kris Larson)



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Justin R. Mitchell

Justin is the founding editor of the Oshkosh Independent.

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