Oshkosh and Winnebago County Visitor Spending at $254.2 Million


Winnebago County ranked 11 out of 72 WI counties for visitor spending in 2018.

The Wisconsin Department of Tourism announced tourism’s impact on Oshkosh and Winnebago County’s economy reached $254.2 million in 2018. The findings are a part of a study conducted by Tourism Economics highlighting continued growth across the state’s tourism industry. Last year, tourism supported more than 4,880 jobs and visitor trips topped more than one million visits in Oshkosh and Winnebago County. The announcement comes as Wisconsin’s tourism industry celebrates this year’s National Travel &Tourism Week (May 5-11).

In Winnebago County:

  • Visitor spending was $254.2 million, an increase of 5.67% over 2017.
  • Tourism supported 4,883 jobs, up 1.3% over 2017, with a total personal income of $136.5 million.
  • Total business sales increased 5% to $492.8 million in 2018.
  • Visitors generated $31.5 million in state and local taxes during 2018, up nearly 2.7% over 2017.

“From an economic standpoint, tourism plays a critical role in our community,” Amy Albright, executive director of the Oshkosh Convention and Visitors Bureau, said. “Last year’s numbers are very encouraging and we hope to capitalize on this positive momentum moving forward.”

Statewide, traveler spending generated $1.5 billion in state and local revenue and $1.2 billion in federal taxes. and visitors generated $1.6 billion in state and local revenue and $1.2 billion in federal taxes, saving Wisconsin taxpayers $680 per household. Last year, tourism achieved a Return on Investment of 7 to 1: $7 in tax revenue per $1 promotional spend. Additional economic impact findings, including individual county figures are also available at industry.travelwisconsin.com/research/economic-impact.

“Tourism in Wisconsin continues to see steady economic growth thanks to all the individuals who work hard to advance the industry,” said Tourism Secretary-designee Meaney. “We also see tremendous growth opportunities that will help us tell the story of Wisconsin and attract new travelers to explore some of our most unique offerings.”  

The numbers are estimates from an annual tourism impact study commissioned by the Wisconsin Department of Tourism and conducted by international research firms Tourism Economics and Longwoods International.


About Author

Oshkosh Convention & Visitor's Bureau

The Oshkosh Convention & Visitors Bureau (OCVB) is a private, not-for-profit organization, funded solely through room tax dollars from Oshkosh hotels. Its mission is to promote Oshkosh, Wisconsin’s Event City and Winnebago County as a premier destination for corporate, sports and leisure groups and individual visitors. Weekend events by Justin DeJager, all other authors noted.

Leave A Reply